Market Research

Existing financial tools do not adequately reach the world’s poor due to barriers such as Infrastructure, cost, distance, regulatory constraints and inflexible product offerings. Contrary to popular belief; poor families actually save, borrow, lend and prepare for rainy days. They use financial tools mainly linked to informal networks and family ties.

Money management is crucial for this group due to the low, irregular and unreliable income so as to facilitate savings, streamlining of cash flows and accumulation of lump sums.

On behalf of our clients, we conduct market needs assessment research and customer behavior case studies to understand why the target market behaves in a certain way.  This helps in designing human-centred solutions and initiatives that address the customer needs having understood the behavioural aspect of the customer.